The UK’s trade association for the data and marketing industry

    Our code of conduct advocates for a customer-centric approach to build trust and deliver marketing effectiveness.

    What we do

    We set, promote, and teach the standards to build trust and drive marketing effectiveness set the standards – for the good of marketers, and most importantly, customers. 

    We work with over 700 organisations to prove the responsible and innovative use of data drives growth. 

    How we do it

    • As the UK's trade association for the data and marketing industry, we exist to equitably support and advocate for our industry.  
    • The DMA Code, an ethical framework, helps organisations build trust and grow.
    • From the classroom to the boardroom — we train today's and tomorrow's marketing leaders, with learning accredited by IDM
    • We celebrate organisations who Go Further and prove value with the DMA Awards.
    • We commit to putting consumer preferences first through our Preference Services: TPS, MPS and BMPS.
    Learn more

    Chris Combemale

    CEO
    chris.combemale@dma.org

    The DMA mission is: to prove the responsible and innovative use of data in marketing drives growth. We achieve this by fostering relationships, providing resources our industry needs to upskill and inspire, and driving change that enables business growth while protecting customer's right to privacy through representation to regulatory bodies and government.

    All profits generated by the DMA are reinvested to ensure the continuance of our work and to benefit the long-term development of the industry we support.

    Meet the team
    Community Groups

    18+ community groups leading on resources by the industry, for the industry.

    Councils

    Preference Services

    A customer-first approach to privacy is just good business.

    What we do

    Our Partners

    Partner with us as we shape the future of marketing alongside the industry’s finest minds.

    Our partners

    Why us?

    quote

    The DMA has been in my DNA for the past 25 years - whether that's been through training, winning gold at the DMA Awards, guest lecturing, chairing the awards committee, and now as Board Chair. I love the industry we are in. There is a huge opportunity to showcase marketing's impact on business growth whilst building a legacy among the people we train up for the future.

    Tony Miller
    Ex Disney, Board Chair, DMA

    quote
    dma-rebrand_logo2

    Latest updates from the DMA

    Articles

    Example Article Six

    Read
    2 min read
    News

    Example News Item

    Read
    2 min read
    Webinars

    Example Webinar

    Read

    Team

    Name Surname
    CEO
    Name Surname
    CTO
    Name Surname
    Marketing Officer
    Name Surname
    Designer
    Name Surname
    Sales