Unlock your potential

    We’re on a mission to support marketers in continuous professional development and provide high-quality learning at affordable rates. 

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    Our approach to learning

    We believe a culture of continuous learning is at the core of successful organisations. We champion this through the DMA Code and our range of courses and training programmes to suit individual teams’ needs. Our goal is to empower marketers to progress and excel in their careers, paving the path to success. 

    Accredited by IDM

    Since 2015, the IDM and DMA have been working together to deliver a best-in-class learning environment for marketers. Today, the IDM powers the DMA's learning offering, accrediting marketing qualifications, courses, and corporate learning programmes for the industry's progressive, data-driven marketers.

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    Why Study with us?

    Train your marketing team with industry experts. Learn from the best; the people who shape UK marketing law and data regulations. We offer unbiased, customer-first teaching from classroom to boardroom, fostering talent and enhancing skills.  

    • Continuous learning: Our commitment to continuous professional development offers access to top-tier learning resources at accessible prices. We’re dedicated to empowering and upskilling the industry.

    • Innovative syllabus: Our learning syllabus is crafted by our tutors – handpicked marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

    • Comprehensive portfolio: Our learning portfolio offers individual and business corporate packages, with short and long study options that include professional qualifications, certificates, and awards.

    • Complete compliance: Our content adheres to the highest standards of data compliance, including GDPR, PECR, data protection, and ethical marketing practices, as outlined by the DMA code.

    • IDM endorsement: Our institute, the IDM, endorses university courses across the UK to ensure they maintain the same world-class quality and follow industry standards and best practice.

    • CPD accreditation: All our learning is accredited by the Continuous Professional Development Standards Office. You can collect CPD credits for completing each course or qualification.

    • Success in numbers: Over the last 30 years, more than 100,000 professionals have completed IDM-accredited training, gaining invaluable skills and knowledge to progress their careers.

    Download the course guide

    Discover the comprehensive DMA course guide, offering accredited marketing qualifications, a diverse range of courses, and tailored corporate learning programmes.

    Designed for forward-thinking, data-driven marketers, DMA courses equip professionals with essential skills and knowledge to thrive in today's dynamic industry landscape. 

    Explore a range of learning options that cater to individual career goals and organisational needs, ensuring you stay ahead with the latest marketing strategies and practices. Discover the key to achieving marketing excellence.

    Download the guide

    Learning resources

    Access our extensive collection of learning resources. Compiled and developed by industry experts, our resource library is designed to broaden your knowledge and enhance your skill set for professional growth and success.

    Articles

    Example Article Six

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    News

    Example News Item

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    Webinars

    Example Webinar

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    AI Lesson
    Award

    Award in Customer Data Strategy

    Do you want to gain the competitive edge, delight your customers and improve marketing performance?

    AI Lesson
    Masterclass

    Marketing Measurement Masterclass

    Discover how to pick the right metrics, calculate ROI and LTV, and master the measurement techniques that prove effectiveness.

    AI Lesson
    Postgrad Diploma [Level 7]

    Postgraduate Diploma

    Enjoy the flexibility of devising your own personalised study routine with your post grad programme run online over 12 months.