Data-driven thinking comes
    with the right training.

    As your industry trade association, we set, promote, and teach the standards to build trust and deliver marketing effectiveness.

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    Best in Class Learning

    Get your marketing team trained by the experts who set UK marketing law & data regulations and teach best practice from the classroom to the boardroom every weekday. As your representative association, we teach marketing without the bias and with a customer-first approach as part of our responsibility to nurture fresh talent and up-skill our industry.

    Why Study with the DMA

    Since 2015, the IDM and DMA have been working together to champion a best in class learning environment for marketers. Today, the IDM powers the learning offering of the DMA: accrediting marketing qualifications, courses, and corporate learning programmes for the industry's progressive, data-driven marketers. We believe a culture of continuous learning is at the core of successful organisations; we champion this through the DMA Code and our range of courses and training programmes to suit individual teams’ needs.

    • The DMA is on a mission to support marketers in continuous professional development and provide high-quality learning at affordable rates.

    • Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

    • Over the last 30 years, 100k+ professionals have completed IDM accredited training.

    • Our content adheres to the highest standards of data compliance, including GDPR, PECR, data protection, and ethical marketing practices as outlined by the DMA code.

    • Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates, and awards.

    • Our institute, the IDM, endorse university courses from across the UK to ensure they are maintaining the same world-class standard following industry standards and best practice in line with our classroom to boardroom approach.

    • All our learning is accredited by the Continuous Professional Development Standards Office; collect CPD credits for completing each course or qualification. 

    Popular Courses & Qualifications

    The world of data and marketing is constantly evolving through technology advances, regulations update, customers changing environments and norms. Our courses and qualifications will equip you with data driven approaches to help you put your customers at the heart of effective marketing campaigns in this digital world.

    Whether you are just starting your career or are sitting in the boardroom, we have learning options tailored to your professional, team, and business goals.

    AI Lesson
    Award

    Award in Customer Data Strategy

    Do you want to gain the competitive edge, delight your customers and improve marketing performance?

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    Masterclass

    Marketing Measurement Masterclass

    Discover how to pick the right metrics, calculate ROI and LTV, and master the measurement techniques that prove effectiveness.

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    Postgrad Diploma [Level 7]

    Postgraduate Diploma

    Enjoy the flexibility of devising your own personalised study routine with your post grad programme run online over 12 months.