What we do

Setting the standard

The DMA sets the standards for the benefit of both marketers and customers. By offering resources, learning, and talent development, we empower marketers to drive growth and prove the value of data. Our commitment ensures that the industry operates at the highest standards, promoting innovation, trust, and excellence. 

• Providing support: We support and champion everyone in the data and marketing industry. We’re here for you, working with fairness, dedication, and a genuine commitment to your success. [Find out more]

• Promoting integrity: The DMA Code’s ethical framework is designed to help organisations build strong, trustworthy relationships with their customers. We ensure honesty and integrity in every interaction. [Find out more]

• Advancing learning: From the classroom to the boardroom, we train current and future marketing leaders. Our programmes are accredited by IDM, giving you access to the best in learning and development. [Find out more]

• Building relationships: The DMA’s community of forward-thinking marketers highlights best practices, drives industry trends, and offers you the chance to learn from the top experts in the field. [Find out more]
  
  
• Celebrating excellence: We celebrate organisations that go above and beyond by showcasing their achievements with the DMA Awards. It's our way of recognising and rewarding exceptional value and innovation. [Find out more]
  
  
• Prioritising preference: With our range of preference services, we’re dedicated to putting consumer preferences first. Our goal is to ensure that customer choices are always respected and valued. [Find out more]