18/3/26 - Pay Per Click

You will learn to:

• Understand the role of Pay per Click in the search marketing landscape
• Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
• Craft highly effective PPC ads that encourage click-throughs while continuously testing
• Develop a bid management strategy to maximise high quality visitors and minimise costs
• Identify, measure and act upon the KPIs that will help you boost your PPC performance