Award in Social Media

Level: Marketing tactics 

The Award in Social Media will teach you how to use social media strategically to support business and marketing goals. From understanding algorithms and audience insights to creating effective content and measuring success, you’ll gain the skills to plan, manage, and improve social media activity.

During your Award in Social Media, you will learn to:

• Align social media activity with wider business goals and marketing objectives
• Use audience research and market insights to shape your campaigns
• Create engaging, goal-driven content that resonates with your target audience
• Plan and manage content using calendars and scheduling tools
• Test, analyse and improve social media performance
• Understand how paid social campaigns are structured and delivered
• Respond to trends, challenges, and performance data with confidence