{Test} [*] SM TEST

The professional certificate in social media will teach you how to use data to create customer focused social media strategies.

You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy:

• Create social media campaign strategies that have great results in a multi channel environment
• Understand how to engage audiences through social media
• Set effective SMART objectives, which are aligned with your business and marketing goals
• Listen to what your audiences are telling you on social media to gain a deeper understanding
• Develop relatable audience profiles in order to improve your understanding of their needs
• Understand how a social media strategy will improve your performance
• Get started with writing your own social media strategy
• Develop your own content strategy and plan
• Managing the customer service demands on a social media channel
• Understand influencer marketing through social media platforms
• Gather useful data, analyse and turn into actionable insights