Aligning your audience and social media platforms

Level: Marketing management/Practitioner

What are the key considerations when choosing a social media platform? This lesson will help you choose the right channel and the right content to ensure your strategy is relevant to your audience.

Learning objectives:

• How to choose the right platform to reach your audience
• Which audiences are using which platform
• Which are the advantages, and disadvantages, of each platform?

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media