Advancing your campaign targeting

Level: Marketing leadership

No one can afford to target everyone. An intelligent targeting strategy will make your marketing more efficient and effective.

In this lesson, you will learn how to use a range of different targeting techniques to identify your most profitable prospects and reach them with the right message at the right time. Using practical exercises and industry case studies, you'll; gain a strong working knowledge of the key concepts that underpin a successful targeting strategy.

Lesson objectives:

• The key concepts that shape your target audience selection
• How push versus pull marketing ideas shape your targeting
• The key digital techniques for reaching the right person