AI for marketers - Information and advice

Artificial Intelligence (AI) and Machine Learning (ML) are terms which have generated a lot of conversation and an excess of hype. 

While both have been around for some time, we now have the computer processing power to truly and effectively use them to increase efficiency and effectiveness and to deliver value and benefits to users. From a socio-economic perspective, the impact is comparable to the way electricity enabled a step-change in industry.