Adopting an omnichannel approach

Faced with an increasing number of marketing channels, it can feel increasingly difficult to create a consistent experience across all your touchpoints. Using practical exercises and industry case studies, we'll help you lay the foundations to build an omnichannel approach for your organisation.

Lesson outcome: Understand the changes you can make to your current approach in order to achieve an omnichannel approach.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7