Amplifying your test and learn strategies

Level: Marketing leadership

The ability to test, learn and optimise your campaign in real-time offers you the tantalising opportunity to revolutionise your marketing activities. In this lesson, you will gain an understanding of the key principles of testing and a range of techniques that will allow you to construct and evaluate tests. Using practical exercises and industry case studies, you'll learn how to turn your test results into actionable insights to drive improved effectiveness across your campaigns.

Lesson objectives:

• Why testing is important to optimisation
• The principles of A/B and multivariate testing
• The key opportunities for refining digital media

Estimated completion time: 4 hours

Course of origin: Postgraduate Diploma in Intelligent Marketing