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Affiliate marketing strategy


Level: Marketing management


Affiliate marketing relies on creating mutually beneficial relationships with other advertisers and brands. Using practical exercises and industry case studies, we’ll show you how to build and leverage these relationships to reach out to new audiences. At the end of the lesson, you'll be ready to apply what you've learnt to full in our bespoke year-long affiliate channel strategy template for your own organisation.


Lesson objectives:

  • How to set up and manage an affiliate program
  • How to recruit and incentivise affiliates
  • How to measure the performance of the affiliate channel

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Meet the Tutors / Speakers

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