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The average consumers spend close to three hours a day on their phone. But with great opportunity, comes great competition. In this lesson, we’ll show you how to use mobile marketing to get your audience’s attention, and keep it. Using practical exercises and industry case studies, we'll give you a range of techniques to leverage your mobile marketing, including SMS messaging, how to develop a mobile app, and how to take advantage of location technologies to target your consumers.
An introduction to mobile marketing strategy
Your price: £ per delegate
Level: Marketing management
The average consumers spend close to three hours a day on their phone. But with great opportunity, comes great competition. In this lesson, we’ll show you how to use mobile marketing to get your audience’s attention, and keep it. Using practical exercises and industry case studies, we'll give you a range of techniques to leverage your mobile marketing, including SMS messaging, how to develop a mobile app, and how to take advantage of location technologies to target your consumers.
Lesson objectives:
- What mobile marketing is
- Why mobile investment is important
- What are the most important mobile marketing tools
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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