Amplify, measure and optimise your content

Level: Marketing management

Once you have produced your content, you need a dynamic strategy to ensure it gets in front of your target audience. Using practical exercises and industry case studies, we’ll show you how to amplify your content’s reach by measuring and optimising your content marketing campaigns.

Lesson objectives:

• How to amplify your content marketing
• How to measure and optimise your content marketing campaigns
• How content marketing ROI is measured

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma