An introduction to consumer data

Level: Marketing tactics

This lesson will introduce you to what customer data is, and why it is so important for a business to succeed. Finally, you will see how you can use customer data to make your marketing more effective.

Lesson objectives:

• What customer data is
• Why customer data is so important to the success of a business
• How to use customer data to make your marketing more effective

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing