Advancing your communications and customer experience

Level: Marketing leadership

From instore to instant message, whichever way your customers choose to get in touch you should offer them the same fantastic customer service.

In this lesson, you'll learn how to create an integrated customer journey that propel your customers along the path to purchase. Using practical exercises and industry case studies, you'll learn how to deliver an effective digitally integrated communications strategy that aligns customer experiences to achieve your business objectives.

Lesson objectives:

• How to develop an efficient customer and device-centric digitally integrated strategy that aligns customer experience and business objectives
• The five key creative elements you need to integrate to guide customers in their journey
• How consumer attitudes can be explored in terms of their beliefs, feelings and experience
• How to use an integrated planning framework to develop, orchestrate and evaluate the contributions of the different part of your communications

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma