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    An Introduction to Behavioural Economics

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    On this Introduction to Behavioural Economics Lesson you will learn:

    • Why Behavioural Economics is relevant for marketers?
    • The Background to Behavioural Economics
    • A history of Behavioural Economics
    • Behavioural Economics in the boardroom
    • Why Behavioural Economics is important now?
    • Behavioural Economics and applications to the wider economy
    • What does Behavioural Economics mean for the marketing community?

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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