** Creating and managing annual budgets

Given the volatility of digital marketing, budgeting for an entire year can be daunting. In this lesson, you will learn how to model a wide variety of different budget scenarios. Using interactive exercises and practical examples, you'll learn how to create a flexible budget with campaign control KPIs in place to guide activities as they change.

Lesson objectives:

• What the various ways to generate income are
• About the different acquisition strategies you can use
• How to model different budget scenarios

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours