** Developing your online value

Put yourself in the shoes of one of your customers, their mouse hovering over your website. What’s in it for them? This is the essence of your online value proposition. 

In this lesson, you’ll look at how to develop an online value proposition that will attract and retain customers. Using interactive exercises and practical examples, you’ll learn an array of digital tools and techniques to help you hone your online offering.

Lesson objectives:

• Key aspects of buyer behaviours
• How to tailor your content for the decision-making unit (DMU)
• How to increase customer value through your online value proposition (OVP)

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours