** Creating a Single Customer View

Level: Marketing leadership

Poor customer experiences are often rooted in poor data management.

In this lesson, you'll learn how a Single Customer View can revolutionise your internal database processes, improve the targeting of your marketing and create aligned customer experiences. Using interactive exercises and practical examples, you'll explore how to introduce a Single Customer View at your organisation.

Lesson objectives:

• The concept of Single Customer View
• How to assess data quality
• How to use technology to support data integration

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma