** Creating and managing campaign budgets

So you've got your campaign plan, but will it be profitable? This is where your campaign budgeting comes in. In this lesson, you will learn how to compare different media channels and how metrics and KPIs can be used to guide your budgeting process. Using interactive exercises and practical examples, you will calculate your marketing ROIs and use these insights to gain a holistic view of your entire business.

Lesson objectives:

• About the key media currencies needed to negotiate different digital communication channels
• What the evaluative calculations used to compare different media channels and vehicles are
• How metrics and KPIs can be used to guide your budgeting process

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours