** Developing financial models

Your budget needs to be flexible for anything life might throw at you. There are a number of key financial concepts and approaches that underpin a successful budget. In this lesson, we'll break down the fundamentals of balancing income and expenditure, translating complex or confusing measurements into straightforward percentages or ROI figures. Using interactive exercises and practical examples, you'll learn the key calculations to reinforce your budget.

Lesson objectives:

• To identify the key aspect of profit and loss
• To use the key calculations to prepare marketing budgets
• How to model ‘what if’ scenarios and use the insights to shape future campaigns

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours