** The importance of data in marketing

Level: Marketing leadership

The proliferation of customer data has transformed the marketing landscape. In this lesson, you'll learn the fundamentals of gathering data, evaluating its quality, and turning it into actionable insights. Using practical exercises and industry case studies, you'll also gain an understanding of data's increasing role in marketing and the ethics of data processing.

Lesson objectives:

• How the use of data can add value to your customer and prospects
• How the use of data in marketing drives revenue growth
• To focus on the right communications rather than more communications

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma