** Adopting an omnichannel approach

Faced with an increasing number of marketing channels, it can feel increasingly difficult to create a consistent experience across all your touchpoints. Using practical exercises and industry case studies, we'll help you lay the foundations to build an omnichannel approach for your organisation.

Lesson objectives:

• The key aspects of omnichannel marketing
• How omnichannel differs from a multi-channel approach
• How to create an omnichannel experience

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours