** Developing your approach to profiling, segmentation and targeting

Level: Marketing leadership

When used effectively, customer data offers you the tantalising opportunity to create a genuinely personalisation customer experience.

In this lesson, you will examine how you can use your customer data to inform your marketing strategy. Using interactive exercises and industry case studies, you'll explore how to use profiling, segmentation and targeting to create a laser-focused approach to your communications.

Lesson objectives:

• How to use data to understand your customers and prospects
• To use profiling and segmentation techniques to improve effectiveness
• How the law and GDPR applies to data and profiling techniques

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma