** Building communities

Nurturing online communities can be an incredibly powerful strategy to generate positive feedback, product ideas, customer advocacy, and create a feeling of corporate transparency. 

In this lesson, you will explore the potential benefits of building communities around your brand. Using interactive exercises and industry case studies, you’ll learn how to use social media as a catalyst to create and support online communities.

• The importance of brand communities and the many ways in which they help a brand
• To explain the key benefits of developing brand communities
• To measure and evaluate the contribution of your communities in meaningful ways
• To assess online sentiment around your brand

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours