** Completing the SWOT analysis

Before you plan your future strategy, you need to ensure that it’s playing to your strengths. In this lesson, you’ll learn how to use a SWOT analysis to identify the key strengths, weaknesses, opportunities and threats. Using interactive exercises and practical examples, you'll learn to use the insights from your SWOT analysis to inform your short-term and long-term planning.

Lesson objectives:

• How to identify the key strengths, weaknesses, opportunities, and threats
• To evaluate the SWOT information
• To identify your key issues

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours