** Managing integrated campaigns

Without a strong foundation of planning and management processes, your integrated marketing campaign will quickly become unwieldy.

In this lesson, you'll learn the key steps that you need to put in place to manage and deliver an integrated communications campaign. Using practical exercises and industry case studies, you'll discover how to utilise research and data to build a formidable integrated marketing campaign. 

• The importance of research and measurement throughout the IMC process
• How evaluation links the creative development and channel optimisation to customers and the brand
• The processes you need to facilitate integrated planning
• How you can change behaviour in your team and across the organisation

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours