** Developing an integrated approach to planning

Regardless of the channel, you need to ensure all your messaging is consistent.

In this lesson, you'll learn how to unite your touchpoints and brand messaging to super-charge your marketing. Using practical exercises and industry case studies, you'll explore how adopting a digitally integrated approach can boost your cross-channel campaign performance.

Lesson objectives:

• About integrated marketing communications
• To understand the key objectives and issues of an integrated approach
• To develop an efficient customer and device-centric digitally integrated strategy that aligns customer experience and business objectives

Course of origin: DMA Postgraduate Marketing Diploma

Level: Marketing leadership L7

Estimated completion time: 4 hours