** Developing effective propositions

Propositions are the promises you make to your customers. They outline who you are, what you offer, and how you’re superior to your competitors.

In this lesson you’ll learn how to develop and tailor your propositions to make them more effective. Using interactive exercises and industry case studies you’ll explore the world of behavioural economics and discover how you can use psychological bias and heuristics to inspire your propositions.

Lesson objectives:

• How to build effective propositions
• How to use consumer insight to structure value propositions
• How behavioural economics and framing can be used to make propositions more effective

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours