** Reviewing your ability to compete

Digital marketing is obsessed with gathering data and insights, and rightly so. But often, the best data is sitting right under your nose. In this lesson, you'll learn how to conduct a digital audit of your past campaigns, your resources, and your current and future market position. Using interactive exercises and practical examples, you'll use the 7S's strategic framework to identify issues and dependencies across your own organisation.

Lesson objectives:

• To understand the internal environment, its elements, influences, and capabilities
• How to apply the McKinsey’s 7-S’s framework to internal evaluation
• The importance of overcoming siloes in planning

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours