** TEST AREA POST GRAD - Copy

Your marketing will only be as good as the strategy that underpins it. This lesson will focus on the role and importance of a strategic approach. Using practical exercises and industry case studies, you'll walk through the core elements of a successful marketing strategy.

Lesson outcome: Understand how an overarching strategy will help you achieve your marketing objectives.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.