** Intermediary assessment and partner management

You're likely to use a range of intermediaries and partnerships to establish and grow your brand. But how do you manage and appraise these relationships? In this lesson, you'll learn the benefits of different types of affiliate partnerships, what they can offer, and how to evaluate their performance. By the end of the lesson, you'll feel confident identifying key intermediaries based on what they can add to your organisation.

Lesson objectives:

• How to identify and manage your intermediaries and service patterns
• The benefits of different types of affiliate partnerships and what they can offer
• How to evaluate affiliate relationships

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours