** Defining SMART objectives to shape strategy

Level: Marketing leadership

You might have a great strategy, but without intelligent objectives, it'll be impossible to stay on track. In this lesson, you'll learn the different attributes of SMART objectives and how they can help you deliver your campaigns and project. Using interactive exercises and industry case studies, you'll learn everything you need to know to start writing effective SMART objectives for your organisation.

Lesson objectives:

• How to identify the different aspects of SMART objectives
• Understand why they are vital to the successful delivery of your campaigns and projects

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma