** Mapping the customer journey to improve effectiveness

Customers journey mapping gives you the unique opportunity to step into the shoes of your consumers as they make a purchase. In this lesson, you'll gain an understanding of the importance of researching your different customer groups and how they interacted with your touchpoints. Using interactive exercises and industry case studies, you will learn how to use your data and research to create a personalised experience at every stage of your customer journey. Finally, you'll use everything you've learnt to build your own conversion funnel to help improve and optimise your marketing performance.

Lesson objectives:

• To understand the importance of researching the customer journeys of your different customer groups
• To explore and build your own conversion funnel to help improve and optimise business performance
• To design reporting dashboards that help different stakeholders identify information

Course of origin: DMA Postgraduate Marketing Diploma

Level: Marketing leadership L7

Estimated completion time: 4 hours