** Designing propositions to connect with audiences
Your proposition is the glue that binds your marketing strategy together. In this lesson, you'll learn how propositions can be used to connect with target segments and guide them through your customer journey. Using interactive exercises and industry case studies, you'll gain an understanding of how a skilfully articulated proposition can resonate with various customers across different platforms. By the end of the lesson, you'll be ready to use everything you've learnt to write a proposition for your own organisation.
Lesson objectives:
- How to develop propositions that connect with specific target segments
- How the ‘big idea’ can be used to guide the customer journey
- How propositions can be tailored to suit your customer’s channel preferences
Course of origin: DMA Postgraduate Marketing Diploma
This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.
Level: Marketing leadership L7
Estimated completion time: 4 hours