** Leading people through transformation

How you manage your team plays a huge role in embracing digital change; this is where you plan how to help staff in delivering the transformation.

In this lesson, you will learn how to manage people and change and lead your staff through the different psychological stages of transition. Using practical exercises and industry case studies, you will get to know how to develop a solid strategy to overcome issues and manage people through the process of changing the way they are used to working.

• How to manage people and change
• The importance of role models and leadership
• The psychological stages of transition
• How to develop collaboration and understanding

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours