** Competitor benchmarking

In the ever-shifting marketing landscape, you can't afford to be complacent. In this lesson, you'll expand your view of your marketplace by focusing in on your competitors. Using interactive exercises and practical examples, we'll introduce you to a range of tools for identifying your competitors and benchmarking your performance against theirs.

Lesson objectives:

• About the different types of markets and marketplaces
• The range of sources that you can sue to research the market trends and consumer behaviour
• Some of the key online analytics that you can use to compare and benchmark your performance

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours