** Calculating the lifetime value of your customers

Level: Marketing leadership

DFor digital marketers, everything comes back to lifetime value (LTV). Those three little letters can make or break your campaign. In this lesson, you'll explore why LTV is such an important planning measure and the difference between the value of money now and its relative value in the future. Using interactive exercises and practical examples, we'll walk you through the process of calculating LTV for your own organisation.

Lesson objectives:

• Why LTV is an important planning measure for digital marketers
• The difference between the value of money in the present and its relative value in the future
• How to calculate LTV

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma