** Assessing the macro environment

Just because some factors are outside of your control doesn't mean you can just dismiss them. In this lesson, you'll be introduced to PESTLE analyses and how they can help you understand the macro-environment in which you compete. Using interactive exercises and practical examples, we'll work through the framework step-by-step, helping you create a macro-environmental analysis for your organisation.

Lesson objectives:

• How to undertake a macro environment analysis
• How to identify relevant sources of data
• How to consider inter-related factors and how they can impact your strategy

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours