** Profiling your data

Level: Marketing leadership

There's no point creating incredible marketing if you're sending it to the wrong people. Profiling is the essential technique in the marketer's toolkit to identify those customers who are likely to make a purchase.

In this lesson, you will learn how to use profiling to shed light on your customers and their needs. Using interactive exercises and practical examples you'll examine a number of profiling techniques to improving your targeting strategy.

Lesson objectives:

• About the profiling techniques that help you learn about your customers
• How to use univariant analysis for profiling
• About geodemographic profiling and how it can provide insight

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma