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** Understanding the importance of customer targeting
Your price: £ per delegate
Marketing is all about getting the right messages to the right people at the right time. In this lesson, we'll focus on the 'right people' part of the equation by showing you the best ways to segment your customer groups. Using interactive exercises and industry case studies, you'll learn how to build detailed persona profiles so you can gain a better understanding of your audience and target them more effectively.
Lesson objectives:
- The various ways you can segment different customer groups
- How this insight can be applied to your targeting approach
- How your targeting strategy informs your marketing mix
Course of origin: DMA Postgraduate Marketing Diploma
This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.
Level: Marketing leadership L7
Estimated completion time: 4 hours
Meet the Tutors / Speakers
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