Return to listings
**Optimising intra-media scheduling
Your price: £ per delegate
Once you've picked your channels and prepared your content, you need to decide how to deploy it. This is known as your intra-media scheduling and has the potential to make or break your campaign.
In this lesson, you will learn how to plan and optimise the distribution of your marketing assets. Using practical exercises and industry case studies, you'll work through a tried and tested 12-step planning framework to ensure you're making the most of your marketing content.Lesson objectives:
- About the core elements of implementation planning
- How estimating and measuring criteria help refine your schedule
- What factors you can use to negotiate media deals
- The different programmatic buying techniques and how they shape your campaigns
Course of origin: DMA Postgraduate Marketing Diploma
This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.
Level: Marketing leadership L7
Estimated completion time: 4 hours
Meet the Tutors / Speakers
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt.