** What is intelligent marketing?.

Marketing is a ubiquitous part of modern life; despite this, it isn't always easy to define. This lesson looks at the core principles and concepts of marketing and how they have evolved. Using practical exercises and industry case studies, you'll break down the fundamentals of marketing before exploring the impact of online customer data and increasingly complex multi-channel customer journeys.

Lesson Objectives:

• What the key aspects of marketing as a process are
• The philosophy of marketing and how it applies to all organisations

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours