[AWDDigM] Introduction

Designed to help you accelerate your career the IDM Award in Digital Marketing will equip you with a breadth of understanding and practical skills in the field of digital marketing. The IDM Award in Digital Marketing is ideal for those new to the profession or who need to expand their marketing skill set.

During your qualification in digital marketing, you will learn to:

• Understand the roles and benefits of each digital marketing channel, and how they combine to deliver a successful integrated campaign 
• Research, plan, implement, test and measure digital marketing campaigns
• Confidently plan an integrated marketing strategy for both B2C and B2B marketing 
• Brief and evaluate the work of external suppliers
• Identify and analyse critical success factors for digital marketing