**Amplifying your test and learn strategies

Level: Marketing leadership

The ability to test, learn and optimise your campaign in real-time offers you the tantalising opportunity to revolutionise your marketing activities.

In this lesson, you will gain an understanding of the key principles of testing and a range of techniques that will allow you to construct and evaluate tests. Using practical exercises and industry case studies, you'll; learn how to turn your test results into actionable insights to drive improved effectiveness across your campaigns.

Lesson objectives:

• Why testing is important to optimisation
• The principles of A/B and multivariate testing
• The key opportunities for refining digital media

Estimated completion time: 4 hours

Course of origin: DMA Postgraduate Marketing Diploma