**Developing your approach to campaign planning

A thorough campaign framework will elevate your planning from impromptu to in-depth. 

In this lesson, you’ll learn about a range of overarching frameworks that'll take you through the whole process of identifying objectives, setting targeting strategies and establishing KPIs. Using practical exercises and industry case studies, you'll develop your own processes to guide your campaign planning while allowing yourself the flexibility to optimise as you go. 

Lesson objectives:

• The factors to consider when developing your media strategy
• Frameworks that guide the campaign planning
• Key models to guide objective settings

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours