[AWDDigM] Module 1: Overview of digital marketing

This module is made up of 3 lessons.

This module is designed to give you a detailed understanding of the role digital marketing plays in a marketing strategy. It will help you to understand how digital marketing channels have developed in response to economic, commercial and technological change.   

Lessons:

1. Lesson1: The origins of digital marketing, and how it has evolved in response to economic, commercial and technological change 
2. Lesson 2: The principal digital marketing channels and their usage 
3. Lesson 3: The role of digital marketing and the Online Value Proposition (OVP)

Competencies developed:

• Understand the origins of digital marketing and how it has evolved in response to economic, commercial and technological change
• Appreciate the principal digital marketing channels and their usage
• Develop an understanding of the role of digital marketing and Online Value Proposition (OVP)