** What is a strategic approach?

Your marketing will only be as good as the strategy that underpins it. This lesson will focus on the role and importance of a strategic approach. Using practical exercises and industry case studies, you'll walk through the core elements of a successful marketing strategy.

Lesson objectives:

• What a strategic marketing approach is
• The role of strategic marketing
• How you can adopt a strategic approach to your marketing plans

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours